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June 16, 2011
Jennifer Harris

Jerome Gilson and Anne Gilson LaLonde Receive Burton Award for Legal Achievement

CHICAGO – Brinks Hofer Gilson & Lione, one of the largest intellectual property law firms in the country, is pleased to announce that Jerome Gilson and Anne Gilson LaLonde have received a 2011 Burton Award for Legal Achievement in the law firm category for their jointly written article, "Naming Rights – and Wrongs: A Road Map to Protecting Personal Names," published by LexisNexis in May 2010. The awards ceremony was held on June 13, 2011, at the Library of Congress in Washington, D.C.

The 2011 Burton Award marks the fourth time that Brinks shareholder Jerome Gilson and daughter Anne Gilson LaLonde have won a Burton Award. In 2006, they received a Burton Award for “Cinnamon Buns, Marching Ducks and Cherry-Scented Racecar Exhaust: Protecting Nontraditional Trademarks,” an article published in the July/August 2005 issue of The Trademark Reporter. Their other co-authored Burton Award-winning articles include “The Madrid Protocol: A Slumbering Giant Awakens At Last,” which won in 2005 and “The Lanham Act: Time for a Face-Lift?” which won in 2003.

Mr. Gilson is the original author of Gilson on Trademarks, recognized worldwide as a leading treatise in the trademark field. Ms. LaLonde has worked on the treatise since 1999 and became its sole author in 2006. Mr. Gilson now acts as collaborator.

Jerome Gilson has practiced trademark and unfair competition law for more than 45 years, and is admitted to practice before eight federal Courts of Appeals and the Supreme Court of the United States. He has handled numerous trials and appeals before the federal courts and the Trademark Trial and Appeal Board, as well as helped some of the largest trademark owners in the world protect their brands.

Anne Gilson LaLonde is a frequent speaker and writer on trademark issues. A graduate of Princeton University and the University of Michigan Law School, she served as Book Review Editor of the Michigan Law Review. Ms. LaLonde is a member of the Illinois and District of Columbia bars and the bar of the United States Supreme Court.

Established in 1999, The Burton Awards are dedicated principally to rewarding effective legal writing. The program honors law firm partners and law students who use plain, clear, and concise language and avoid archaic, stilted “legalese.” The Burton Awards Program receives nominations from managing partners of the nation’s 600 largest law firms and from professors at academic institutions. More information is at

Brinks Hofer Gilson & Lione is one of the largest intellectual property law firms in the United States and serves the intellectual property needs of clients around the world. Brinks has 150 attorneys, scientific advisors and patent agents who specialize in intellectual property litigation and all aspects of patent, trademark and copyright law. The firm also advises on issues relating to intellectual asset management, trade secret, unfair competition, and technology and licensing agreements. Brinks routinely handles assignments for companies in the electrical, chemical, and mechanical engineering sectors; the biotechnology, pharmaceutical and nanotechnology industries; and for companies whose work relates to Internet and computer technology law. The firm’s trademark practice works on behalf of clients who deal in a wide variety of products and services. Brinks is based in Chicago and has offices in Ann Arbor, Mich., Indianapolis, Ind., Raleigh, N.C., Salt Lake City, Utah, and Washington, DC. More information is available at