Susan Frohling

"Understanding business goals is the key to providing optimal trademark legal service.  When both long and short term business goals are understood, right-sized brand strategies and tactics can be effectively created and executed."

Susan Frohling is an experienced trademark lawyer, bringing more than 15 years of experience from both in-house and private practice settings.  Susan’s extensive in-house experience gives her a unique, business-focused perspective, allowing her to counsel clients with practical and strategic advice on a wide range of trademark and copyright issues.

As Chief Trademark Counsel at Kraft Foods for over eight years, Susan handled a wide range of domestic and global trademark & copyright matters including conflicts, prosecution, licensing, brand protection, outsourcing, M&A due diligence and strategy, designing and managing trademark teams.

  • J.D.
    University of Chicago Law School, 1995
  • B.B.A, Marketing, High Distinction
    The University of Iowa, 1986
Bar Admissions
  • Illinois
Experience | Legal

Brinks Gilson & Lione, Chicago, Illinois
Counsel, 2016-Present

Kraft Foods Group, Inc., Northfield, Illinois
Chief Trademark Counsel, 2008-2015
Senior Trademark Counsel, 2004-2008
Trademark Counsel, 1998-2004

Schiff Hardin & Waite, Chicago, Illinois
IP Associate, 1997-1998

Pattishall, McAuliffe, Newbury, Hilliard & Geraldson, Chicago, Illinois
Associate, 1995-1997

Experience | Civic Activities

Family Promise

Forward Thinking
January 11, 2017

The maker of “My Other Bag” tote bags received its hoped-for holiday gift in late December ...

in the media
May 26, 2016
On May 26, 2016,, and mentioned Susan Frohling’s hire at Brinks. Please visit here for article. Please visit here for article. Please visit here for ...
in the media
May 25, 2016
On May 25, 2016, The American Lawyer wrote an article about the new hires and offices in China and Tampa.  Click here to read more.  
  • “Design Patent Damages and Apple v. Samsung,” Association of Corporate Counsel Annual Intellectual Property Law Program, Chicago, Illinois, September 22, 2016
Press Releases & Events
April 04, 2017

Attorneys from Brinks' Trademark and Unfair Competition practice group will focus on a hypothetical global launch of a new product...

March 23, 2017

CHICAGO—Joshua S. Frick, Susan Frohling, and Emily Kappers, trademark attorneys at intellectual property law firm Brinks Gilson & Lione, will host the webinar “International Trademark Searching and Filing Strategies for a Global Economy” on April 4, 2017, at 12:00 p.m. CDT...

September 22, 2016

On September 22, Jeffery A. Handelman, Susan Frohling and the Chief Counsel-Trademarks of ...

May 19, 2016
CHICAGO—Brinks Gilson & Lione, one of the nation’s largest intellectual property law firms, today announced that former Kraft Foods chief trademark counsel Susan H. Frohling has joined the firm in its Chicago office as counsel, ...
  • International Trademark Association
    Subcommittee Chair, Fair Use and Other Boundaries
    Office Practices Committee (Current)

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